Ferrari presented the SF90 with plenty of fanfare at their Maranello factory.
Ferrari's Sebastian Vettel was first and last in Austrian Grand Prix practice on a Friday that team principal Maurizio Arrivabene will not forget in a hurry after nearly being run over by Felipe Massa.
McLaren aim to overtake glamour team Ferrari as Formula One's leading brand within the next 20 years, team principal Martin Whitmarsh said.
McLaren unveiled the first of a range of supercars on Thursday that will take their Formula One battle with Ferrari and Mercedes out of the racetrack and into the automotive arena.
Kimi Raikkonen will race for Ferrari next season after agreeing a two-year deal that takes the 2007 Formula One World champion back to the glamour team he left in 2009.
The writing has been on the wall for Sebastian Vettel since September 2018 when Ferrari announced Charles Leclerc as his Formula One team mate. The German, who will leave the Italian team at the end of a pandemic-hit 2020 season that has yet to start, was top dog at Maranello at the time but Leclerc was young, hungry and determined.
Ferrari made a strong start to the first day of Formula One testing, on Monday, with four-times world champion Sebastian Vettel top of the timesheets at lunchtime with 72 laps completed.
Verstappen won a sprint race on Saturday to put Red Bull on pole position
The Dutchman's run of nine successive wins was snapped as he broke down on lap four with a brake problem.
Ferrari's new team principal Mattia Binotto said earlier in the year that Vettel, as the team's "champion", would be given priority over Leclerc in certain racing situations, though he later clarified the drivers would be "free to fight".
Sebastian Vettel recognised that he and Ferrari have made mistakes this season but refused to single out the moment where his hopes of winning a fifth Formula One title ended.
Ferrari were already feeling the frustration and Sunday's Chinese Grand Prix added a measure of embarrassment to the mix for Formula One's most successful and glamorous team.
The sport's oldest and most successful team are hoping the car, with more red and less white in the livery following the departure of sponsor Santander, will take them to a first championship in a decade.
George Russell led Lewis Hamilton in a Mercedes front-row lockout in qualifying for the British Grand Prix on Saturday with McLaren's Lando Norris completing a rare one-two-three of home drivers.
It was the first time Verstappen, winner of a record 19 of 22 races last year, has won the first two races of a season. He has also won 19 of the last 20.
Formula One is due to go through a major technical overhaul next season, with wider wheels and chassis, and a more aggressive look with revised aerodynamics aimed at making the cars faster and harder to drive.
Ferrari showed impressive pace during pre-season testing and are considered the team most likely to dethrone Mercedes.
Past races at Imola have been designated the San Marino Grand Prix but last year's, the first at the circuit since 2006, was called the Emilia Romagna Grand Prix after the surrounding region.
Mexican team mate Sergio Perez qualified second fastest in a front row lockout for Red Bull, 15 years after the team took their first win at the Shanghai International Circuit with Sebastian Vettel.
Fernando Alonso indicated his Formula One future was in his own hands despite Red Bull announcing on Saturday that four time world champion Sebastian Vettel was leaving to join Ferrari.
Lewis Hamilton shed pent-up tears of joy after ending a 945-day wait for a win with a record ninth British Grand Prix victory in front of his home fans on Sunday.
Red Bull are concerned about their constructors' title defence being weakened at a time when McLaren are emerging as a threat
Verstappen, who had started alongside Norris on the front row, was leading by lap three and could then build a buffer and take control.
More Formula One teams could follow Caterham and Marussia into administration or failure, the former head of the sport's governing body Max Mosley warned on Monday.
Ferrari's Sebastian Vettel, McLaren's Fernando Alonso and Williams' Valtteri Bottas have all been highlighted in media speculation but 22-year-old German reserve driver Pascal Wehrlein remains the bookmakers' favourite.
Nico Rosberg denied world champion team mate Lewis Hamilton a fifth pole position in a row by seizing the top slot for Mercedes at the Spanish Grand Prix on Saturday.
Mercedes' George Russell celebrated a surprise Austrian Grand Prix win on Sunday after Red Bull's triple world champion Max Verstappen and McLaren's Lando Norris collided late in the race
Ferrari's times were eye-catching, and quicker than anything from last year's weather-affected first four-day test at the Circuit de Catalunya.
Vettel, 17 points behind Hamilton after a commanding win in Belgium last Sunday, has previously triumphed at Monza with Toro Rosso and Red Bull and will fancy his chances of the hat-trick at the super-fast track outside Milan.
Images from the Russian F1 Grand Prix in Sochi on Sunday
The Mercedes driver's 55th career win was hard-fought and tense, however, with Ferrari's Vettel seizing the lead at the start and in the hunt all the way to the finish as the tyre strategies played out.
Formula One will have a record 24 races in the season that starts in Bahrain on Saturday.
Sebastian Vettel has lived through a number of false dawns at Ferrari but bright sunshine bathed the team's garage after the German's Australian Grand Prix victory on Sunday.
The governing FIA had reported both drivers to stewards after their cars failed post-race checks
Former world champion Kimi Raikkonen has announced he will hang up his helmet and gloves and call time on an illustrious Formula One career at the end of the season.
Lewis Hamilton seized pole position for the Austrian Grand Prix on Saturday in a damp qualifying session that saw both the Formula One world champion and his Mercedes team mate Nico Rosberg skid off on their final laps.
Max Verstappen won the first sprint race of the Formula One season at the Chinese Grand Prix on Saturday.
Valtteri Bottas seized his first pole position of the Formula One season in Austria on Saturday with Mercedes team mate and world championship leader Lewis Hamilton having to settle for second.
Four times Formula One world champion Sebastian Vettel hopes Ferrari can become the strongest challengers to Mercedes this season after failing to win a race last year.
Sebastian Vettel announced on Thursday his retirement from Formula One at the end of the 2022 season.
